J.C. Newman Cigar Co. Revamps the Perla del Mar Brand

By: Cigars & Leisure | 12/1/2020

J.C. Newman Cigar Co. has begun shipping its newly revamped Perla del Mar cigar to brick and mortar retailers in the U.S. Handmade at J.C. Newman PENSA in Nicaragua, this if the first big change to the brand that J.C. Newman has made since the cigars first launched in 2012.

“Although our Perla del Mar cigars were good, we were not totally satisfied,” said Drew Newman, general counsel and a member of J.C. Newman’s fourth-generation. “We wanted to make them better – and that’s exactly what we did. After two years of effort working to perfect the brand, we are thrilled to reintroduce Perla del Mar. Although our family has been rolling cigars for 125 years, we do not rest on our laurels. We are constantly working to improve everything that we do, and we are very pleased with the new Perla del Mar.”

To improve upon the Perla del Mar Shade and Maduro blends, J.C. Newman strengthened both blends with aged Nicaraguan filler tobaccos. A new flavorful Corojo blend that was rolled with a robust Ecuadorian Corojo wrapper has also been added to the Perla del Mar line. All Perla del Mar cigars are now shaped in a classic Tampa-style press and packed with traditional bands and boxes. Each blend comes in four sizes and range in price between $6 and $7.

Perla del Mar is a brand with Cuban roots. In 1905, Cuban brothers started hand rolling cigars using tobacco grown on their family’s farm. The brother named their company Perfecto Garcia Brothers and called their cigars Perla del Mar, inspired by the beautiful Caribbean waters that surround Cuba. As their brand grew popular and the demand increased, the brothers built a large cigar factory next to J.C. Newman’s El Reloj factory in Ybor City, Florida. In the early 1900s, Perla del Mar was one of the leading premium cigar brands in the country. J.C. Newman is carrying on that tradition and legacy today as it works to make Perla del Mar a mainstay in humidors in the U.S. and beyond.